Phulkari Mehla SHG
Hand Embroidered Phulkari Kurta- Punjab
The pandemic has aggravated their struggles and created a existential crisis for the Indian arts and culture ecosystem.
The #culturemasks and #cultureproducts were borne from this crisis with the idea of reviving traditional Indian Arts and Culture and providing sustainable livelihoods for our artisans who incorporate environmental sustainable methods of craftsmanship.
The Kala Chaupal Trust provides a platform for Arts, Culture and Environmental Sustainability. And creates affirmative action in Culture4Development.
The Jaipur Kala Chaupal LLP is the social impact business chapter, that believes in #Designs4Good and an ethical approach to progressive cultural development through livelihood generation.
Tell a story of your culture.
Tell a story of an Artist
Tell a story of Indian History.
Keep your culture close.
They are who you are.
Phulkari means Flower work, Phulkari derives its richness from the use of darn stitch in different directions (horizontal, vertical, and diagonal). Unlike others, embroidery on Phulkari was done from the wrong side of the fabric.
This unique and stylish product has been crafted exclusively for you by a woman artisan from a village in Nabha, using indigenous skills in the Phulkari embroidery.
The traditional Phulkari embroidered motifs combine a sophisticated expression of art and love interwoven to create a one of its kind product, with an exquisite combination of colours. Adding to the uniqueness of this piece, the embroidery was done on a natural hand-woven fabric.