Phulkari Mehla SHG
Phulkari Embroidered Grey Shirt- Punjab
The pandemic has aggravated their struggles and created a existential crisis for the Indian arts and culture ecosystem.
The #culturemasks and #cultureproducts were borne from this crisis with the idea of reviving traditional Indian Arts and Culture and providing sustainable livelihoods for our artisans who incorporate environmental sustainable methods of craftsmanship.
The Kala Chaupal Trust provides a platform for Arts, Culture and Environmental Sustainability. And creates affirmative action in Culture4Development.
The Jaipur Kala Chaupal LLP is the social impact business chapter, that believes in #Designs4Good and an ethical approach to progressive cultural development through livelihood generation.
Tell a story of your culture.
Tell a story of an Artist
Tell a story of Indian History.
Keep your culture close.
They are who you are.
Material: 100% Cotton
Phulkari embroidery are use of darn stitch on the wrong side of coarse cotton cloth with coloured silken thread. Punjabi women create innumerable alluring and interesting designs and patterns by their skilful manipulation of the darn stitch.
A purely domestic art practiced by women which not only satisfied their inner urge for creation but brought colour into day-to-day life.